A couple of days ago, I started re-ordering my Adobe Stock keywords. As I explained here, most of my keywords are alphabetic, because that is how Lightroom sorts them. I did meet with Julieanne Kost of Adobe last weekend at Nature Visions, and she has put in a request to the Lightroom product team to come up with a solution for this as it doesn’t appear that Adobe Stock will change their approach. The first big question – is it worth sorting them? I think the answer so far is “YES”. This image:
had never sold on Fotolia before and I changed its keywords to include toddler, baby, girl, painting, playtime at the beginning of the list.
similarly had no sales and almost no views and I added “bribe, gift, cash, present” to the beginning of the list and it sold today for $2.64. That, combined with the movement up the search pages that I noticed yesterday, has reinforced the need to visit keywords and change them!
But how to do it? I often include the specific place name for a scene and so this image:
already had “Deckers Creek, Morgantown, Monongalia County” at the start of the keyword list. Adobe Stock seems to move some keywords itself, perhaps if they match what is in the description. My theory is that if someone was searching for that specific river or waterfall, then wherever the keywords are in the list, they will come up. In fact, my images are the only ones in Adobe with Deckers Creek as a keyword. So putting them at the start is a waste of time. So the better keywords for the head of the list would be “waterfall, autumn, falls, fall, river, swimming hole” – keywords that would match with someone just looking for a generic autumn waterfall scene. That way I would get two chances of a sale – a search for this specific river, and a chance for a generic waterfall image as well. Similarly for some windmills in Spain, I had put the specific town first, but windmill and spain were in alphabetic order, ie – nowhere! I’ve changed those now. By the way, don’t ignore “long tail” keywords up front – by that I mean an unusual word that describes the scene, like “cascade” for the waterfall. There are far fewer uses of that keyword and so there is a chance that if I use it in my first seven, I will show strongly for the occasional use of that search term.
I hope that helps my thinking on how to use the keyword order in Adobe Stock.