I’ve been spending time adding more “fine art” images to Fine Art America recently, adding perhaps 40 or so in the past month. My latest images can be seen here. But how to “goose” those sales? I decided to try Facebook advertizing for an image that I created in black and white of San Francisco:
The image itself needed a bit of work as it was taken using a 200mm lens (on a tripod) from the Marin Headlands near the Golden Gate bridge
and from the position I chose, the bridge was in the way. This makes a nice enough image in its own right, but for a wall print I thought the bridge structure was a distraction. So it needed quite a bit of Photoshop work to remove those elements. As it is 7500 pixels wide, I was able to really zoom in and carefully replace the areas of the photo that had significant details along the water front.
I then decided that the cranes around the central building would also spoil the impression and so those had to go!
Now how to get those sales? I decided to create a new post on my business Facebook page, Backyard Stock Photos, and then created a profile of the potential buyers. There are many, many options to focus your promotion, and I decided on people who lived close to San Francisco (within 25 miles) with an interest in Fine Art and in Art collecting. I did try for a while to also include people who owned expensive houses, but the site suggested that I wasn’t getting the right bang for my buck with that choice. I set the budget at $30 and it is planned to run for a week using that budget.
So far? No sales! I have had a big increase in “likes” from people I don’t know, with 14 so far after a full day of promotion. I’ll let it run for the week and will certainly report back if I get a sale in that time. I should also be able to see from the weekly FAA email how many views I have had of this particular image as well.
If you have any other ideas for promoting images on FineArtAmerica, please let me know!