I wrote, a few weeks back, about an experiment using Facebook advertising to drive traffic to Fine Art America to see if I could sell a print of San Francisco:
I focused my advertising on people around San Francisco and set the budget at $30 spread over a week. Well, the results are in, and the total number of sales of prints on Fine Art America was zero! Sorry about making you click the read more link!
What did I learn – the promotion of my post reached 1507 people (I think that means that they saw it in their feed) and 144 engaged with the post in some way. 120 people liked the photo (including my normal readers). Of the promoted readers, 32 people clicked on the photo to see a larger view, 8 liked my Facebook page, 5 shared it with friends but just one clicked the link to go to the Fine Art America page! $30 for one link click does not seem to be a very profitable way to go forward! Perhaps my new posts will start to appear in front of some of these people without further promotion, and I have tried a post of the Golden Gate Bridge to see if that gets any reaction, but I think I will put down this exercise as a failure!
I’m still interested in any other tips you have on how to get more engagement with FineArtAmerica prints!