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I mentioned, a few posts ago, that Jacqui was building a business making jewelry – with a focus on delicately encasing semi-precious stones with sterling silver wire. Her work is now for sale on an Etsy store and we maintained the Backyard theme by naming it BackyardArtisan.com! It is interesting to learn how best to make use of these stores – the search engine seems to favor newly entered items, and they are also displayed for a time on the landing page of the site. We found that the items got more page views in the few days after they were added for sale, and that slowly drops away over time. We made the mistake of entering all the items at once when the store was first set up, but now we add one item a week to maintain some status in the search process. The current plan is to try to get some traction on the site before Christmas.
The activity – which has since evolved to creating ornate and intricate bracelets – has led to an interesting opportunity though. Jacqui has been invited to become a teacher of wire-wrap jewelry at a local craft store. We will see how that develops.
