Don’t assume you know everything!
What a strange title! But I realized over the past few days that what I have been doing with editorial shots was not only a lot of hard work – it was unnecessary as well! For the past year, I have been uploading editorial shots to the stock agencies using the guidance in this Shutterstock blog article, Creating the Perfect Editorial Caption. Basically, a perfect caption is like this:
It has the date, location, then a description, then the location again and finally something that makes it newsworthy – a “qualifying newsworthy statement” as Shutterstock explains it. This same caption is accepted at all the other sites and so I have been dutifully writing these captions and then searching online for some fact that I could use to make it “newsworthy”. As you can imagine, that makes the keywording and describing of each image much more complex.
Then recently I was looking at some of the competition on the Shutterstock site and noticed that many of them just had a simple description of the scene. No attempt at that “fact” or newsworthy statement that I had been struggling with. I always thought it was a bit of a nonsense having to write such a thing, but I was so convinced that I had to do it, that I just blindly continued!
So, I decided to try uploading a series of shots that I had only uploaded to Zoonar during the time that I just found all this editorial stuff too complex, and low and behold, they were all accepted by Shutterstock and the other agencies with a simple statement of what we were looking at. So I carried on just adding that date and location header in front of my existing descriptions, and all were accepted. Almost 200 new images so far like this:
This particular image already had the location at the end of the sentence so I left it there. Others were accepted with statements like this:
So the moral of this story is – don’t take for granted that you have to do things the way you have always done them. Check on the latest information from time to time – it could save you a lot of time and effort!